Marketing can prove a difficult job, especially in today’s world, where every person is inundated constantly with offers and advertisements. Yet, Hollywood studios have had plenty of time to adapt to changing markets and methodology of storytelling, and we still do not have a very different model for movie trailers. Most of them show theRead more
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Movie makers seem to have run out of good ideas and even the capacity to tell a compelling story.
Last week, Netflix CFO, David Wells, announced that the streaming company will make every effort to have 50% of their entertainment produced in house. This means that more than half of the content available to Netflix users will soon be Netflix originals. That may not seem like an outrageous or ground-breaking goal, but if youRead more
The leaves are changing colors, a chill is finally settling in at night, and all the hipsters are breaking out their lumberjack outfits again, all of which can only mean one thing: we are getting closer to Oscar-Bait Season. This is the time of year when hollywood schedules the releases of all their “best” andRead more
The entry of corporate players like Starbucks in creating entertainment will inevitably remark the landscape formerly known as Hollywood
THE AD: I want to take a moment to talk not about why I like the new KENZO ad directed by Spike Jonze (Being John Malkovich, Where the Wild Things Are, and Her) but about why it is important to what we have seen happening in hollywood recently. Now, if you haven’t seen the ad,Read more
