Wes Anderson Spike Jonze

When Advertisements Become Art: Comparing H&M’s and Kenzo’s Ads

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Well-known filmmakers are being hired to direct commercials often referred to as short films (if credits are included), and the results have been no less than art.

First to catch my eye was an ad released in September directed by Spike Jonze (Being John Malkovich, Where the Wild Things Are and Her) and starring Margaret Qualley for KENZO Perfume.

And then on Nov. 28, H&M announced the debut of its holiday ad Come Together directed by Wes Anderson (The Grand Budapest Hotel, Moonrise Kingdom and The Royal Tenebaums) and starring actor Adrien Brody.

These singular ads are masterful in style, message, photography and approach. They are also long in duration (the KENZO spot is 3:49, H&M’s is 3:53) and they are viewed on YouTube and social media. Currently, the H&M spot is trending like crazy with over 7.7 million views in the first week alone. The KENZO ad had close to 5 million views. Compared to each other, the two ads could not possibly be more different.

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Fantasy Movie League

Fantasy Movie League Contest

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Awards season is quickly approaching (some might argue we are already in it) and what better way to celebrate than with a bit of friendly competition? Enter Fantasy Movie Leagues. You’ve heard of fantasy football, well now enjoy the box office agonizing, projection models, and fanboy trash-talk tailored just for you movie lovers.

To get everyone in the festive mood for Awards Season, I’ll be holding a Fantasy Movie League for its duration with regular analysis, doling out of bragging rights for weekly leaders, and even a prize for the winner of the season.

The Stakes:
Win my fantasy movie league and get a $25 Fandango gift card to use on seeing the movies you want the most!

How it works:
Create a free account at FantasyMovieLeague.com and find the private league I’ve created.
Enter the password and, every week, make your 8 picks to maximize your theater’s box office.

Link to join The Director’s Chair league: The Director’s Chair FML

Fantasy Movie League
FML League Info

Here is a link to the FML site for instructions on how to play: https://fantasymovieleague.com/howtoplay

For those of you who are wondering, you can play entirely from the mobile app, which is actually pretty good.

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Fantastic Beasts

Warner Bros Hopes Fantastic Beasts is Magic (Podcast)

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A struggling Warner Bros has high hopes that they can work magic on the box office with the creation of an entire franchise built on the coattails of J.K. Rowling’s wizarding world of Harry Potter. Opening weekend predictions are strong (most estimate $80 million range) and initial reviews are positive. Since there are no other wide releases, Fantastic Beast should have a great shot at taking home quite a haul.

But if you aren’t a fan of the material in general, is this a movie you should spend your time on, especially when Oscar bait like Loving has finally started to hit theaters? Listen to the podcast to find out:

Music for our podcast graciously provided by Sinhong Park: https://soundcloud.com/sin-hong-park


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Disney Studios Golden Age

Rise of Disney’s New Golden Age

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The Golden Age of Disney has returned, at least that is what the entertainment conglomerate would like us all to believe, and, frankly, they may be right. The new trailer for the live action remake of Beauty and the Beast dropped this week and already has over 4 million views. The vision Disney has for these remakes exceeds jaw-dropping. Already, they have released Alice in Wonderland (2010), Maleficent (2014), Cinderella (2015), and Jungle Book (2016). In the works: Mulan, The Little Mermaid, Snow White and the Seven Dwarves, The Lion King, Cruella De Vil, Aladdin, and many more. What does this all mean? Well, very possibly that we are witnessing the rise of the most dominant and successful production company ever.

First, a history lesson. Only five years ago, Disney had a relatively small 12% of the box office marketshare. That means of all the money made by Hollywood production companies, Disney was taking in 12%. That may not sound bad, especially consider that amounts to over $1.2 billion. But, consider the fact that last year, Disney raked in over $2.4 billion and just under 25% of the market, and, yet more impressively, they have already matched their revenues from last year, and they still have a Star Wars movie to debut in December.

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