I’ve talked a lot about commercials this fall, and for that I’m sorry, but only because there has not been a great deal to talk about regarding films, since there have not been a lot of really special things releasing wide (although I have a few posts coming up that will be a treat). Today, I have one last post about two TV spots before I launch into full blown Awards Season mode. Both of these ads were made for Apple, which is interesting. It is interesting because Apple has often sought to create iconic advertising campaigns (the Mac/PC ads are a prime example), but neither of these ads are part of a larger campaign, they are selling different products, and were released within a week of one another. Yet, one of these ads is good, while the other is brilliant!
First, “Bulbs” is an ad for the new Macbook Pro. The ad opens with the greatest invention of all, fire. The shot cuts to a bulb illuminating in the darkness. Then the shots follow a line of bulbs all illuminating and one by one, exploding as one by one some of the greatest innovations are placed before us to consider.